THE COMMUNICATION STRATEGY OF THE CIREBON CITY COMMUNICATION, INFORMATION, AND STATISTICS AGENCY (DKIS) IN EMPOWERING SMES THROUGH THE "MILM KAMPUNG FESTIVAL" PROGRAM WITH THE "DAPUR NGEBUL " THEME
Keywords:
Communication Strategies, Documentary Film, Audio-Visual
Abstract
This research investigates the role of communication strategies and their application in the context of the "Village Film Festival" in 2023, themed "Smoky Kitchen," with the aim of promoting community products, enhancing social welfare, and fostering unity amidst global challenges and competition. The methodology thoroughly analyzes communication strategy formulation, emphasizing the significance of considering temporal and spatial factors for effectiveness. Effective communication, characterized by clear and appropriate messaging, is key to achieving these objectives. The primary research focus is on the "Village Film Festival," particularly the creation and competition of short documentary drama (docudrama) films by the local community, serving as a medium for communication and persuasion through audio-visual storytelling. The study reveals that communication strategies play a pivotal role in achieving these goals, with the festival successfully disseminating messages and engaging viewers to contemplate and interact with the content. As a suggestion, future endeavors in public policy and communication should actively employ communication strategies, leveraging audio-visual storytelling, such as docudrama films, to address global challenges, enhance product quality, and promote community cohesion, drawing insights from this research as a noteworthy case study demonstrating their potential impact.
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References
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Bu, X. (2022). Graphic Design Elements Based on Image Processing in Interior Landscape Design. Mobile Information Systems. https://doi.org/10.1155/2022/3691407
Byun, G., Lee, S., Karau, S. J., & Dai, Y. (2020). The trickle-down effect of empowering leadership: a boundary condition of performance pressure. Leadership and Organization Development Journal. https://doi.org/10.1108/LODJ-06-2019-0246
Dian, Y., & Jin, Q. (2019). Audio-Visual Correlated Multimodal Concept Detection. Jisuanji Yanjiu Yu Fazhan/Computer Research and Development. https://doi.org/10.7544/issn1000-1239.2019.20180463
Dirgantara, A. R., & Febriana, F. (2020). Pengembangan Destinasi Mice Kota Cirebon dalam Perspektif Pariwisata Berkelanjutan. Jurnal Ilmiah Pariwisata.
Fahmi, F. Z., McCann, P., & Koster, S. (2017). Creative economy policy in developing countries: The case of Indonesia. Urban Studies. https://doi.org/10.1177/0042098015620529
Favilukis, J., & Van Nieuwerburgh, S. (2021). Out-of-Town Home Buyers and City Welfare. Journal of Finance. https://doi.org/10.1111/jofi.13057
Halcovitch, D., & Thibodeau, C. T. (2019). Effective communications. In The Professional Protection Officer: Practical Security Strategies and Emerging Trends. https://doi.org/10.1016/B978-0-12-817748-8.00017-1
Haygood, D. H. (1965). Audio-visual concept formation. Journal of Educational Psychology. https://doi.org/10.1037/h0022019
Heine, R. P. (1988). Developing a communication strategy. Physician Executive. https://doi.org/10.1007/978-3-658-34626-3_4
Hidayat, D., & Syahid, A. (2019). Local Potential Development (Local Genius) in Community Empowerment. Journal of Nonformal Education. https://doi.org/10.15294/jne.v5i1.18343
Intriago, G. Z. G. Z., Sablón, O. S. B., Zambrano, R. D. B., Intriago, G. C. Z., & Martínez, O. S. (2021). Strategy for developing the written communication in university students. Publicaciones de La Facultad de Educacion y Humanidades Del Campus de Melilla. https://doi.org/10.30827/PUBLICACIONES.V52I3.22268
Jiang, W., & Loui, A. C. (2012). Video concept detection by audio-visual grouplets. International Journal of Multimedia Information Retrieval. https://doi.org/10.1007/s13735-012-0020-6
Joubert, M., Davis, L., & Metcalfe, J. (2019). Storytelling: The soul of science communication. In Journal of Science Communication. https://doi.org/10.22323/2.18050501
Kharisma, B., Remi, S. S., & Nur, Y. H. (2020). Competitiveness Analysis of Regencies and Cities in West Java Province. Economics Development Analysis Journal. https://doi.org/10.15294/edaj.v8i4.30852
Lee, Y. S. (2020). New general theory of economic development: Innovative growth and distribution. Review of Development Economics. https://doi.org/10.1111/rode.12654
Li, G. (2023). A Visual Communication Design Study: Graphic Element Design Under Traditional Handwork. Journal of Information Processing Systems. https://doi.org/10.3745/JIPS.02.0192
Maki, H., Yonezawa, Y., Ogawa, H., Sato, H., Hahn, A. W., & Morton Caldwell, W. (2004). A welfare facility resident care support system. Biomedical Sciences Instrumentation.
Mitra, S. (2021). Effective Communication Skills. Graduate Research in Engineering and Technology. https://doi.org/10.47893/gret.2021.1157
Mokhtar, N. H., & Othman, Z. (2022). Communicative Skills Through Corporate Storytelling Video: Students’ Perception. Journal of Language Teaching and Research. https://doi.org/10.17507/jltr.1302.04
Moore, A. P., & Jull, G. (2018). Clear, professional and accurate communication is key to success in all activities. In Musculoskeletal Science and Practice. https://doi.org/10.1016/j.msksp.2018.01.001
Rezai, A., Taylor, L., & Foley, D. (2018). Economic Growth, Income Distribution, and Climate Change. Ecological Economics. https://doi.org/10.1016/j.ecolecon.2017.10.020
Roitman, S., & Rukmana, D. (2022). Routledge Handbook of Urban Indonesia. In Routledge Handbook of Urban Indonesia. https://doi.org/10.4324/9781003318170
Roiu, I. S. Ă., & Talal, M. (2014). The Importance of Developing Internal Communication Strategy. Valahian Journal of Economic Studies.
Salma Al Azizah, U., & Choirin, M. (2019). Financial Innovation on Zakat Distribution and Economic Growth. International Conference of Zakat. https://doi.org/10.37706/iconz.2018.115
Sobotka, A. J., Janney, B. A., & Kidd, A. E. (2023). Plotting Success: A Communication Activity for Promoting Graph Literacy. The Clearing House: A Journal of Educational Strategies, Issues and Ideas. https://doi.org/10.1080/00098655.2023.2204210
Spilling, O. R. (2011). Mobilising the entrepreneurial potential in local community development. Entrepreneurship and Regional Development. https://doi.org/10.1080/08985626.2011.540406
Steyn, B. (2022). Model for developing corporate communication strategy. Communicare: Journal for Communication Studies in Africa. https://doi.org/10.36615/jcsa.v19i2.1871
Sumaiya, B., Srivastava, S., Jain, V., & Prakash, V. (2022). The Role of Effective Communication Skills in Professional Life. World Journal of English Language. https://doi.org/10.5430/wjel.v12n3p134
Tibbie, S. (1997). Developing communications strategy. In Journal of Communication Management. https://doi.org/10.1108/eb023438
Wang, S., Yang, J., Ding, X., Zhang, J., & Zhao, M. (2023). A local community detection algorithm based on potential community exploration. Frontiers in Physics. https://doi.org/10.3389/fphy.2023.1114296
Yamali, F. R., & Putri, R. N. (2020). Dampak Covid-19 Terhadap Ekonomi Indonesia. Ekonomis: Journal of Economics and Business. https://doi.org/10.33087/ekonomis.v4i2.179
Zhao, P. (2020). Study on the Representation of Traditional Graphic Elements in Coastal Landscape Planning and Design. Journal of Coastal Research. https://doi.org/10.2112/JCR-SI115-080.1
Published
2023-08-30
How to Cite
Swastiningsih , S. (2023). THE COMMUNICATION STRATEGY OF THE CIREBON CITY COMMUNICATION, INFORMATION, AND STATISTICS AGENCY (DKIS) IN EMPOWERING SMES THROUGH THE "MILM KAMPUNG FESTIVAL" PROGRAM WITH THE "DAPUR NGEBUL " THEME. Journal of Social Political Sciences, 4(3), 300-312. https://doi.org/10.52166/jsps.v4i3.197
Section
Articles
Copyright (c) 2023 Swastiningsih Swastiningsih
This work is licensed under a Creative Commons Attribution 4.0 International License.
